Browsing Journalism electronic theses and dissertations (MU) by Title "Affecting public opinions via social media--opinion leaders use of Weibo"
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Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...