• Wingman, warrior, airman: branding the U.S. Air Force 

    Duncan, Kristen D. (University of Missouri--Columbia, 2010)
    Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...