Browsing Journalism electronic theses and dissertations (MU) by Subject "Periodicals -- Publishing"
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What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication (University of Missouri--Columbia, 2007)This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability ...