Browsing Robert J. Trulaske, Sr. College of Business (MU) by Title "Associative and item memory for brands among elderly consumers"
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Associative and item memory for brands among elderly consumers
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of ...