• From service design to delivery: integrating marketing and operations in the service unit 

    Murray, Lynn M., 1964- (University of Missouri--Columbia, 2007)
    Marketing and operations researchers approach services with widely divergent paradigms, focusing on different routes to success. These different approaches often cause these researchers to come to opposing conclusions and ...
  • Salesforce control systems: an integrated approach 

    Miao, Chenjie, 1973- (University of Missouri--Columbia, 2007)
    Salesforce management has strategic importance to a company's competitive advantage. However, to date, the direct effects of the salesforce control systems on sales personnel's key job outcomes are inconclusive and the ...