• Associative and item memory for brands among elderly consumers 

    Mohanty, Praggyan (University of Missouri-Columbia, 2011)
    A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of consumers. Memory for brand information is typically created through ...
  • Essays on banking IPOs 

    Crook, Matthew D. (University of Missouri--Columbia, 2011)
    This dissertation explores the market reaction to analyst coverage initiations and the factors leading to coverage initiations by analysts for newly public banking stocks. I use two cases to investigate the timeliness and ...
  • On the outside looking in: examining the fairness of mentoring from protege and non-protege perspectives 

    Wilbanks, James E. (University of Missouri-Columbia, 2011)
    The purpose of this dissertation was to examine mentoring fairness and to include the perspectives of both protégés and non-protégés. This dissertation proposed an overview of the perceptions of mentoring fairness and ...
  • Vicarious consumption in internet forums 

    Hinsch, Christian (University of Missouri--Columbia, 2011)
    An increasing proportion of everyday life is being lived through the Internet. Unfortunately, little is understood about how living life in the Internet sphere impacts the lives, attitudes and behaviors of the individual. ...