Browsing Department of Business Administration (MU) by Thesis Advisor "Bloch, Peter H.(Peter Hastings)"
Now showing items 1-2 of 2
-
Have you seen the new model? : visual design and product newness
(University of Missouri--Columbia, 2007)Firms must continually innovate to successfully meet both consumer needs and competitive pressures. Previous investigations of innovation have examined this construct solely from the firms' perspective and only minimal ... -
Vicarious consumption in internet forums
(University of Missouri--Columbia, 2011)An increasing proportion of everyday life is being lived through the Internet. Unfortunately, little is understood about how living life in the Internet sphere impacts the lives, attitudes and behaviors of the individual. ...