• Effect of brand social media adoption on brand performance 

    Nguyen, Tuan Nghia (University of Missouri--Columbia, 2023)
    The continuous emergence and decline of social media platforms present challenges for businesses in planning, investing, and justifying their investments in these platforms. Observations have noted that social media often ...
  • Letting customers win: live chat agent effectiveness in B2C sales negotiations 

    Lin, Yufan (Frank) (University of Missouri--Columbia, 2022)
    Sales negotiations over Internet-enabled live chat portals are increasingly common in business-to-consumer (B2C) durable product sales, but little is known about sales agent effectiveness in this context. Drawing from ...
  • Organization's response to external disruptive events 

    Anand, Divya (University of Missouri--Columbia, 2022)
    Essay 1: While implementing a change in distribution strategy, firms often end up creating negative ramifications for some of their channel partners. One such ramification is channel demotion, defined as a downward movement ...
  • Three essays on the time series of returns 

    Mai, Dat Y (University of Missouri--Columbia, 2023)
    This dissertation consists of three essays on the time series of asset returns. The first essay in Chapter 1--Time-Varying Drivers of Stock Prices--provides novel evidence of the time-varying roles of subjective expectations ...
  • What makes collaborations succeed or fail : understanding uncertainty in collaboration formation and outcomes 

    Lee, Jieun (University of Missouri--Columbia, 2023)
    [EMBARGOED UNTIL 5/1/2024] Collaborative relationships are a distinct type of agreement that sets them apart from the broader concept of social networks. These relationships involve participants who commit to sharing ...