Browsing Department of Business Administration (MU) by Thesis Advisor "Mantrala, Murali K."
Now showing items 1-3 of 3
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Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)Platform firms are firms that increase social surplus by (1) catering to distinct groups of customers such that (2) members of at least one group wish to access the other group and (3) facilitating group-access more ... -
Two essays on new B2B sales incentive mechanisms for enhancing selling effectiveness and coordinating inside and outside sales forces
(University of Missouri--Columbia, 2019)Essay 1: Motivating Salespeople to Enhance Selling Effectiveness: The Role and Optimal Design of Activity-Based Incentive Plans This paper provides a rationale and model for the use and optimal design of salesplus ... -
The value of crowdsourcing in apparel and fashion retail buying
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Apparel and fashion retail buyers are responsible for selecting and ordering products, on behalf of the retailer, to be sold to retailers' end-consumers. ...