Browsing Department of Business Administration (MU) by Thesis Advisor "Ratneshwar, S."
Now showing items 1-1 of 1
-
Associative and item memory for brands among elderly consumers
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of ...