Browsing Department of Business Administration (MU) by Thesis Advisor "Richins, Marsha Lee"
Now showing items 1-2 of 2
-
Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ... -
Social insecurity and the role of possessions : buying friends or replacing them?
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This dissertation extends the literatures on coping and social anxiety by suggesting that people cope with social threats not just by directly trying ...