• Complex service offerings : a theoretical exposition and empirical investigation 

    Hampton, Stephen Andrew (University of Missouri--Columbia, 2018)
    It is generally acknowledged that not all services are alike, still little has been done to distinguish between service offerings of different varieties. While some service offerings are simple and others complex, how they ...
  • The critical role of agency relationships in B2B exchange 

    Lawrence, Justin M. (University of Missouri--Columbia, 2017)
    The U.S. Census Bureau (2014) reports that from 1974 to 2014, the number of mid- to large sized firms in the United States grew at nearly twice the rate of small firms. As the average firm in the U.S. becomes larger and ...
  • Reciprocity in marketing relationships 

    Lund, Donald J. 1973- (University of Missouri--Columbia, 2010)
    Marketing researchers have often cited reciprocity as an important aspect of relational exchange; however the extant research has not conceptualized or measured reciprocity in marketing relationships. This research is a ...