Browsing Department of Marketing (MU) by Thesis Advisor "Zou, Shaoming"

Now showing items 1-2 of 2

  • Catch-up innovation in emerging market multinationals 

    Chen, Li (University of Missouri--Columbia, 2020)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In this dissertation, I study how emerging market multinationals innovate to catch up with incumbent global leaders. By extending entrepreneurial ...

  • The effects of customer participation on service outcomes : a fit perspective 

    Dong, Beibei, 1981- (University of Missouri--Columbia, 2010)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Previous research in customer participation argues that customer participation positively influences service quality and customer satisfaction. However, ...