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Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...
A consumer perspective on mass customization
(University of Missouri--Columbia, 2006)
This dissertation investigates the influence of individual differences in need for optimization (NFO), centrality of visual product aesthetics (CVPA), and consumer need for uniqueness (CNFU) on perceived value of customized ...