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    Browsing Marketing electronic theses and dissertations (MU) by Title 
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    • University of Missouri-Columbia
    • Robert J. Trulaske, Sr. College of Business (MU)
    • Department of Marketing (MU)
    • Marketing electronic theses and dissertations (MU)
    • Browsing Marketing electronic theses and dissertations (MU) by Title
    •   MOspace Home
    • University of Missouri-Columbia
    • Robert J. Trulaske, Sr. College of Business (MU)
    • Department of Marketing (MU)
    • Marketing electronic theses and dissertations (MU)
    • Browsing Marketing electronic theses and dissertations (MU) by Title
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      Title
      A consumer perspective on mass customization
      Cynical consumers: dangerous enemies, loyal friends
      The effects of customer participation on service outcomes: a fit perspective
      Have you seen the new model?: visual design and product newness

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