Browsing Department of Communication (MU) by Thesis Semester "2010 Spring"
Now showing items 1-3 of 3
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Assessing the predictability of election victory from a functional theory perspective
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This investigation utilized the Functional Theory of Campaign Discourse (Benoit, 2007) and previous content analyses of television advertisements to ... -
An expedition into the uncharted territory of modern Chinese men and masculinities
(University of Missouri--Columbia, 2010)Modern Chinese men and masculinities are relatively an uncharted territory with only handful exploratory expeditions underway. These expeditions did not go far enough. They were voyages within the realms of history, ... -
Negative political advertising and the charge of inconsistency : the rhetoric of "flip-flop" arguments
(University of Missouri--Columbia, 2010)This dissertation performs a rhetorical analysis of televised presidential campaign advertisements that accuse rival candidates of being inconsistent or otherwise "flip-flopping." The verbal, visual, and audible dimensions ...