Browsing Communication electronic theses and dissertations (MU) by Title "Negative political advertising and the charge of inconsistency : the rhetoric of "flip-flop" arguments"
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Negative political advertising and the charge of inconsistency : the rhetoric of "flip-flop" arguments
(University of Missouri--Columbia, 2010)This dissertation performs a rhetorical analysis of televised presidential campaign advertisements that accuse rival candidates of being inconsistent or otherwise "flip-flopping." The verbal, visual, and audible dimensions ...