Browsing Communication electronic theses and dissertations (MU) by Identifier "https://doi.org/10.32469/10355/10919"
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Assessing the predictability of election victory from a functional theory perspective
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This investigation utilized the Functional Theory of Campaign Discourse (Benoit, 2007) and previous content analyses of television advertisements to ...