Browsing Communication electronic theses and dissertations (MU) by Identifier "https://hdl.handle.net/10355/68905"
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Identity-motivated elaboration : the role of partisan social identities and elaboration in political persuasion and learning
(University of Missouri--Columbia, 2018)Persuasive political messages play a central role in the attitude formation process. The unification of the social identity theory, the theory of motivated reasoning, and the elaboration likelihood model better explains ...