Browsing Undergraduate Research and Creative Achievements Forum (MU) by Subject "Customer services"
Now showing items 1-1 of 1
Beating around the bush : How obfuscation and attractiveness interact in customer perceptions of service providers [abstract] (University of Missouri--Columbia. Office of Undergraduate Research, 2005)Prior research has found that both knowledgeability and attractiveness enhance customer perceptions of service providers (Ahearne, Gruen, and Jarvis 1999). In many service situations, however, a service provider may not ...