dc.contributor.advisor | Kim, Dae-Young, 1972- | eng |
dc.contributor.author | Alexander, Amanda, 1984- | eng |
dc.date.issued | 2009 | eng |
dc.date.submitted | 2009 Fall | eng |
dc.description | The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. | eng |
dc.description | Title from PDF of title page (University of Missouri--Columbia, viewed on December 21, 2009). | eng |
dc.description | Thesis advisor: Dr. Dae-Young Kim. | eng |
dc.description | M.S. University of Missouri--Columbia 2009. | eng |
dc.description.abstract | Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence event planners perception of information contents and channel choices. An online survey questionnaire was sent to a sample of members of International Special Events Society (ISES) and 189 usable responses were received. The results reveal that personal interaction is the most valuable channel whereas meetings room information appears to be most influential for event planners' decision-makings. It is also observed that individual factors more influence event planners' channel choices and perceptions. The results of this study are anticipated to provide valuable marketing implications for destination marketing organizations such as CVBs. | eng |
dc.description.bibref | Includes bibliographical references. | eng |
dc.identifier.oclc | 491403887 | eng |
dc.identifier.uri | https://doi.org/10.32469/10355/5352 | eng |
dc.identifier.uri | https://hdl.handle.net/10355/5352 | |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Graduate School. Theses and Dissertations | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.subject.lcsh | Special events -- Marketing | eng |
dc.subject.lcsh | Special events -- Planning | eng |
dc.subject.lcsh | Meetings -- Planning | eng |
dc.subject.lcsh | Business communication | eng |
dc.subject.lcsh | Meeting planners | eng |
dc.title | A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Food science (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.S. | eng |