Browsing Department of Architectural Studies (MU) by Thesis Advisor "Yoon, So-Yeon, 1970-"
Now showing items 1-4 of 4
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Display lighting on American and Taiwanese consumers' perception : browsing in a virtual retail store
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The primary purpose of this study is to empirically explore how display lighting affects consumers' perception and psychology in a retail environment; ... -
The effect of augmented reality and virtual reality interfaces on epistemic actions and the creative process
(University of Missouri--Columbia, 2015)The aim of the study is to investigate how VR and AR interfaces affect the creative design process in design education. Theories from cognitive psychology, information sciences, and design cognition are provide an explanatory ... -
Perception of crowding at retail stores : an empirical study examining the effect of design factors on approach responses using virtual reality simulation
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] In the retail business, retailers invest a great deal of time and money to attract more customers into the store; however, a crowded store can cause ... -
Understanding the immersive experience: Examining the influence of visual immersiveness and interactivity on spatial experiences and understanding
(University of Missouri--Columbia, 2014)Advances in computer graphics have enabled us to generate more compelling 3D virtual environments. 'Immersive experience' in these environments result from a combination of immersion and interactivity. As such, various ...