Browsing Textile and Apparel Management electronic theses and dissertations (MU) by Title "The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors"
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The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...