Roll-out of the "Mizzou Advantage"
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Approximately three years ago, MU began an exercise to define "strategic advantages" that could place the University within higher education in an extremely strong, competitive position. The idea was to identify MU's competitive advantages that are uniquely strong and would position MU such that other major universities would be unable to compete successfully. In other words, identify the competitive advantages that would allow the University to compete with other major, internationally preeminent universities on OUR terms, not theirs.