Browsing 2016 Theses (MU) by Thesis Advisor "Duffy, Margaret E., 1950-"
Now showing items 1-5 of 5
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Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ... -
Eco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signals
(University of Missouri--Columbia, 2016)This research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, ... -
Examining twitter engagement in newspaper sports beat reporters' live-game coverage
(University of Missouri--Columbia, 2016)Newspaper sports beat reporters have experienced challenges to their workflow as social media, such as Twitter, has emerged as an essential tool in the reporting of livegame events. The purpose of this study is to assess ... -
Jazz hands in the 21st century : how Broadway marketing navigates social media
(University of Missouri--Columbia, 2016)Social media marketing has become one of the most prevalent tools advertisers and marketers are using to share their brand or product's story today. Through platforms like Facebook, Twitter, Instagram, Snapchat, and ... -
A study of social media usage and interactions
(University of Missouri--Columbia, 2016)In-depth interviews were conducted where 30 participants provided information about their social media usage and interactions with films online. Participants answered questions dealing with their average social media usage, ...