Browsing 2016 Theses (MU) by Thesis Advisor "Rodgers, Shelly (Shelly Lannette), 1965-"
Now showing items 1-5 of 5
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Conscious branding
(University of Missouri--Columbia, 2016)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ... -
Effects of varying degrees of tobacco restrictions and messgage framing on college students' psychological reactance and attitudes toward tobacco-free campus policies
(University of Missouri--Columbia, 2016)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although the overall population of tobacco users in the United States is declining, tobacco use among college students is increasing. In response, ... -
Health beliefs about HIV/aids among South African and American millennials
(University of Missouri--Columbia, 2016)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] One of the most drastic health issues that impacts the country of South Africa is the HIV/AIDS pandemic. As a country, 1 in 10 individuals are infected ... -
Millennial college students and volunteering : their motivations and perceived obstacles
(University of Missouri--Columbia, 2016)Because volunteers are the lifeblood of nonprofit organizations, it is important to understand a new generation of volunteers that will help sustain these organizations: millennial college students. Using the Self-Determination ... -
Why people share news about vaccinations on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2016)Facebook, the world's largest social network, is now a significant source of news and information for U.S. adults. The primary way users access news on Facebook is via links to stories shared by others in their network, ...