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dc.contributor.advisorStewart, Bob R.eng
dc.contributor.authorManowaluilou, Nongluckeng
dc.coverage.spatialThailandeng
dc.date.issued2008eng
dc.date.submitted2008 Springeng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on June 9, 2009)eng
dc.descriptionVita.eng
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2008.eng
dc.description.abstractComputer technology has become a significant part of life for many people. Because of this, undergraduate students should prepare themselves to learn this technology in order to meet the needs of the workplace. Incorporating computer and related technology into the curriculum has been a challenging task for many educators. The primary purpose of this study was to investigate faculty perceptions of the computer competency and information technology literacy skills of undergraduate students in the Department of Marketing in selected universities in Thailand. The second purpose was to examine the perceived level of computer and information technology literacy needed for success in the workplace. The last purpose was to compare the level of perceived computer competencies and information literacy skills students had when they entered and when they graduated from the universities. The study was conducted in the 2007 academic year in six selected universities in Thailand. Six research questions were proposed. Three hypotheses were constructed to correspond to the purpose of the research study. Fifty-six faculty members in the Department of Marketing from six selected universities in Thailand were surveyed to obtain their demographics profiles, the perceived computer competency and information literacy skills of the undergraduate students when they entered and graduated from the university and those needed for the workplace.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.identifier.merlinb68821748eng
dc.identifier.oclc379477911eng
dc.identifier.urihttps://doi.org/10.32469/10355/5588eng
dc.identifier.urihttps://hdl.handle.net/10355/5588
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshThailand -- Krasūang Suksāthikāneng
dc.subject.lcshInformation literacyeng
dc.subject.lcshComputers -- Study and teaching (Higher)eng
dc.subject.lcshTechnical education -- Study and teaching (Higher)eng
dc.titleThe importance of undergraduate's computer competency and information literacy skills : marketing faculty's perspectives in Thailandeng
dc.typeThesiseng
thesis.degree.disciplineCareer and technical education (MU)eng
thesis.degree.disciplineLearning, teaching and curriculum (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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