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    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
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    • Dissertations (MU)
    • 2008 Dissertations (MU)
    • 2008 MU dissertations - Freely available online
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    Explaining consumers' channel-switching behavior using the theory of planned behavior

    Pookulangara, Sanjukta Arun, 1970-
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    [PDF] research.pdf (918.8Kb)
    Date
    2008
    Format
    Thesis
    Metadata
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    Abstract
    The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual attitudes and beliefs, along with subjective norms and control factors will lead to an intention to perform a certain behavior, i.e. whether to switch channels or not. The online survey was administered to four different research sites and resulted in 666 usable surveys. Factor analysis and regression were utilized for data analysis. Attitude was significantly influenced by hedonic and utilitarian beliefs in stores and catalogs. Utilitarian beliefs were significant predictor for the Internet. Normative beliefs were significant predictors of subjective norms in all the channels, the relationship was negative. Self-efficacy, information and product type were important factors that impacted perceived behavioral control (PBC) in all channels. Time and money did not influence PBC in any of the channels. Attitude and subjective norms influenced channel-switching intention for three channels, whereas, PBC was a significant predictor for channel-switching intention for only catalogs and the Internet. PBC and channel-switching intention significantly influenced the channel-switching behavior in all the three channels.
    URI
    https://doi.org/10.32469/10355/5598
    https://hdl.handle.net/10355/5598
    Degree
    Ph. D.
    Thesis Department
    Textile and apparel management (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • 2008 MU dissertations - Freely available online
    • Textile and Apparel Management electronic theses and dissertations (MU)

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