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    • Theses (MU)
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    • 2016 MU theses - Freely available online
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    Crisis communication : corporate social responsibility in Organizational Renewal Theory

    Narverud, Amanda
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    [PDF] public.pdf (5.384Kb)
    [PDF] research.pdf (408.9Kb)
    [PDF] short.pdf (41.59Kb)
    Date
    2016
    Format
    Thesis
    Metadata
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    Abstract
    This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, students of a higher education institution) have strong cognitive and emotional reactions surrounding a crisis because of their distinct connection to a company. This study links the importance of internal publics and the effective strategies to communicate with internal publics following a crisis, and examines if the communication of CSR in the forward-looking, prospective method of an Organizational Renewal crisis response strategy leads to more positive cognitive and emotional responses by internal publics. The results indicate that when communicating a renewal crisis response strategy, both the type of crisis and the presence or absence of a corporate social responsibility frame can influence the emotions, specifically fear, of the internal public.
    URI
    https://hdl.handle.net/10355/56124
    Degree
    M.A.
    Thesis Department
    Journalism (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • 2016 MU theses - Freely available online
    • Journalism electronic theses and dissertations (MU)

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