dc.contributor.advisor | Cameron, Glen T. | eng |
dc.contributor.author | Narverud, Amanda | eng |
dc.date.issued | 2016 | eng |
dc.date.submitted | 2016 Spring | eng |
dc.description.abstract | This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, students of a higher education institution) have strong cognitive and emotional reactions surrounding a crisis because of their distinct connection to a company. This study links the importance of internal publics and the effective strategies to communicate with internal publics following a crisis, and examines if the communication of CSR in the forward-looking, prospective method of an Organizational Renewal crisis response strategy leads to more positive cognitive and emotional responses by internal publics. The results indicate that when communicating a renewal crisis response strategy, both the type of crisis and the presence or absence of a corporate social responsibility frame can influence the emotions, specifically fear, of the internal public. | eng |
dc.identifier.uri | https://hdl.handle.net/10355/56124 | |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Graduate School. Theses and Dissertations | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.title | Crisis communication : corporate social responsibility in Organizational Renewal Theory | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Journalism (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.A. | eng |