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dc.contributor.advisorNorum, Pamela S., 1957-eng
dc.contributor.authorCuno, Angelaeng
dc.date.issued2008eng
dc.date.submitted2008 Summereng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on August 12, 2009)eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2008.eng
dc.description.abstractThis study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors and non-TAM majors were surveyed to determine if TAM majors who had been sensitized to the issue of counterfeiting would be less likely to purchase counterfeit goods than students from non-TAM majors. T-test results indicated significant differences between buyers of counterfeit goods and non-buyers on eleven of the twelve attitudinal questions asked. Consumers who have previously purchased counterfeit goods hold attitudes more supportive than consumers who have not. These consumers feel that purchasing a counterfeit product is just as good as purchasing the real brand and by doing so they are not hurting the U.S. Economy. These results do support hypothesis one of the research. In testing hypothesis 2, the results indicated that there was not a significant difference between students who had, or had not, discussed counterfeiting in their classes and the purchase of counterfeit goods. There were also no significant differences with respect to TAM verses non-TAM majors. Hypothesis 2 was not supported by the data.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.identifier.merlinb70623296eng
dc.identifier.oclc430180477eng
dc.identifier.urihttps://hdl.handle.net/10355/5629
dc.identifier.urihttps://doi.org/10.32469/10355/5629eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshCollege students as consumerseng
dc.subject.lcshProduct counterfeitingeng
dc.subject.lcshConsumers -- Decision makingeng
dc.subject.lcshConsumers -- Attitudes -- Moral and ethical aspectseng
dc.titleCollege students ethical perceptions on buying counterfeit productseng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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