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    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2008 Theses (MU)
    • 2008 MU theses - Freely available online
    • View Item
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    Trained to eat : children's cognitive and emotional processing of snack food advergames

    Bailey, Rachel
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    [PDF] public.pdf (1.632Kb)
    [PDF] short.pdf (28.66Kb)
    [PDF] research.pdf (1.096Mb)
    Date
    2008
    Format
    Thesis
    Metadata
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    Abstract
    The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type of advertising and cognitive and attitudinal effects was central to this purpose. The results of this study indicate that customization of game avatars can affect both subjective feelings of presence and psychophysiological indicators of emotion during gameplay. A secondary analysis of these data revealed significant age differences in responses to avatar customization.
    URI
    https://doi.org/10.32469/10355/5691
    https://hdl.handle.net/10355/5691
    Degree
    M.A.
    Thesis Department
    Journalism (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • Journalism electronic theses and dissertations (MU)
    • 2008 MU theses - Freely available online

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