| dc.contributor.advisor | Wise, Kevin Robert | eng |
| dc.contributor.author | Bailey, Rachel | eng |
| dc.date.issued | 2008 | eng |
| dc.date.submitted | 2008 Summer | eng |
| dc.description | The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. | eng |
| dc.description | Title from title screen of research.pdf file (viewed on August 10, 2009) | eng |
| dc.description | Thesis (M.A.) University of Missouri-Columbia 2008. | eng |
| dc.description.abstract | The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type of advertising and cognitive and attitudinal effects was central to this purpose. The results of this study indicate that customization of game avatars can affect both subjective feelings of presence and psychophysiological indicators of emotion during gameplay. A secondary analysis of these data revealed significant age differences in responses to avatar customization. | eng |
| dc.description.bibref | Includes bibliographical references. | eng |
| dc.identifier.merlin | b70615111 | eng |
| dc.identifier.oclc | 429908614 | eng |
| dc.identifier.uri | https://doi.org/10.32469/10355/5691 | eng |
| dc.identifier.uri | https://hdl.handle.net/10355/5691 | |
| dc.language | English | eng |
| dc.publisher | University of Missouri--Columbia | eng |
| dc.relation.ispartofcommunity | University of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2008 Theses | eng |
| dc.rights | OpenAccess. | eng |
| dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
| dc.subject.lcsh | Cognition in children | eng |
| dc.subject.lcsh | Snack foods -- Marketing | eng |
| dc.subject.lcsh | Advertising and children | eng |
| dc.title | Trained to eat : children's cognitive and emotional processing of snack food advergames | eng |
| dc.type | Thesis | eng |
| thesis.degree.discipline | Journalism (MU) | eng |
| thesis.degree.grantor | University of Missouri--Columbia | eng |
| thesis.degree.level | Masters | eng |
| thesis.degree.name | M.A. | eng |
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