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dc.contributor.advisorWise, Kevin Roberteng
dc.contributor.authorChambrot, Krysteneng
dc.date.issued2008eng
dc.date.submitted2008 Falleng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on September 16, 2009).eng
dc.descriptionThesis advisor: Dr. Kevin Wise.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.A. University of Missouri--Columbia 2008.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstractFor this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the articles contained four embedded links each. Two of the linked articles contained related content, while the other two contained unrelated content. Readers were then tested on their cued recall and recognition of the articles to gauge how the embedded linked articles affected those two aspects of memory. Lang's Limited Capacity Model for Mediated Message Processing (LC4MP) was used a basis for the hypotheses. This experiment also made hyperlink cuts analogous to television cuts as in Lang, Geiger, Strickwerda and Sumner (1993). Based on those two factors, the hypotheses predicted that readers would better remember related information. The results found were counterintuitive. Readers showed better overall recognition and recall for parent pages when compared to linked pages. They also had better recall of unrelated linked information when compared to related linked information and when compared to both related and linked information.eng
dc.identifier.merlinb70801216eng
dc.identifier.oclc436878705eng
dc.identifier.urihttps://hdl.handle.net/10355/5711
dc.identifier.urihttps://doi.org/10.32469/10355/5711eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartof2008 Freely available theses (MU)eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2008 Theseseng
dc.subject.lcshTelecommunication -- Message processingeng
dc.subject.lcshRecognition (Psychology)eng
dc.subject.lcshRecollection (Psychology)eng
dc.titleChoosing your own adventure: hyperlinks and their effects on memoryeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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