The discourse of outdoor food advertisements in Latino communities

Abstract

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses trends in outdoor advertising, trends in food advertisements, and Latino's cultural relationships with food. Specifically, it focuses on analyzing the cultural norms and interaction of power and knowledge that manifest in the discourse. Using a content discourse analysis it analyzes advertisements in neighborhoods with majority Latino populations in Dallas, Texas. Ultimately, the research finds that the discourse in these communities continues to be one of the many influences that encourages Latinos to make unhealthy food purchase decisions and perpetuates stereotypes of Latinos in the U.S.