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dc.contributor.advisorCole, Shu T.eng
dc.contributor.authorCho, Myung-Ja.eng
dc.date.issued2006eng
dc.date.submitted2006 Summereng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on September 14, 2007)eng
dc.descriptionVita.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2006.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Parks, recreation and tourism.eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the relationship between customers' personalities and their evaluations of the quality of service in a restaurant. The researcher, specifically, investigated the relationship between openness, conscientiousness, extraversion, agreeableness, and neuroticism and their perceptions of service quality, overall service quality and satisfaction. The research found out that customers' personality traits are related to the process of perceiving service quality and customer satisfaction with the service. Extraversion, agreeableness and conscientiousness had a significant positive correlation with the evaluation of service quality. Neuroticism had a negative, significant relationship with the evaluation of service quality. Openness had no significant relationship with the evaluation of service quality. The results of the findings supported the idea that when customers appraise service quality, the level of quality can be varied depending on the customers' personality characteristics.eng
dc.identifier.merlinb5948956xeng
dc.identifier.oclc171291451eng
dc.identifier.urihttps://hdl.handle.net/10355/5916
dc.identifier.urihttps://doi.org/10.32469/10355/5916eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsAccess is limited to the campuses of the University of Missouri.eng
dc.subject.lcshConsumers -- Attitudeseng
dc.subject.lcshCustomer serviceseng
dc.subject.lcshRestaurantseng
dc.titleThe relationship between customers' personalities and their evaluations of service qualityeng
dc.typeThesiseng
thesis.degree.disciplineParks, recreation and tourism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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