[-] Show simple item record

dc.contributor.advisorDuffy, Margaret E., 1950-eng
dc.contributor.authorCosta, Catalinaeng
dc.date.issued2016eng
dc.date.submitted2016 Falleng
dc.description.abstractThis research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, interpret, and use eco-labels on food products. Signaling theory serves as the theoretical framework for the study. The guiding research questions for this research are: how do environmentallyconscious consumers interpret and use eco-labels on food products? Why do they use them? How do visual and textual aspects act as signals and shape environmentallyconscious consumers' perceptions and interpretations of eco-labels? By seeking out consumers who already pay attention to eco-labels and conducting semi-structured interviews with a photo-elicitation component, the research will seek to better understand how the intended audience for eco-labels (environmentally-conscious consumers) interacts with eco-labeled products.eng
dc.identifier.urihttps://hdl.handle.net/10355/59902
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.titleEco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signalseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


Files in this item

[PDF]
[PDF]
[PDF]

This item appears in the following Collection(s)

[-] Show simple item record