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dc.contributor.advisorWise, Kevin Roberteng
dc.contributor.advisorWise, Kevin Roberteng
dc.contributor.authorThorson, Kjerstineng
dc.date.issued2007eng
dc.date.submitted2007 Springeng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on November 12, 2007)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.A.) University of Missouri-Columbia 2007.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of partisan intensity. Participants in a 2 (frame topic: strategy vs. issue) x 2 (frame tone: personal vs. impersonal) x 3 (message repetitions) mixed design experiment (N=162) viewed three political candidate blog posts designed to highlight two frame manipulations. Blog posts were framed in terms of either campaign strategy or issues, and were constructed to highlight either a personal or impersonal tone. The framing manipulations were between-subjects factors, and the message repetitions were within subjects. Participants who viewed the strategy-framed blog posts reporter greater significantly higher intent to participate than those exposed to issue-framed blog posts. These effects were particularly strong among participants with high levels of partisan intensity. Contrary to expectation, the impersonal rather than the personal tone appeared to mobilize participation. Although the frame manipulations had no significant direct effect on respondents' thoughts about participation, strategy thoughts were found to partially mediate the effects of frame on intention to participate.eng
dc.identifier.merlinb61282236eng
dc.identifier.oclc181086992eng
dc.identifier.urihttps://hdl.handle.net/10355/6030
dc.identifier.urihttps://doi.org/10.32469/10355/6030eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartof2007 UM restricted theses (MU)eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2007 Theseseng
dc.rightsAccess is limited to the campuses of the University of Missouri.eng
dc.subject.lcshPolitical candidates -- Blogseng
dc.subject.lcshVisual communicationeng
dc.titleBlogging for participants: framing the candidate blog for mobilizationeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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