dc.contributor.advisor | Rodgers, Shelly (Shelly Lannette), 1965- | eng |
dc.contributor.author | Schuermann, Dana | eng |
dc.date.issued | 2016 | eng |
dc.date.submitted | 2016 Spring | eng |
dc.description.abstract | Because volunteers are the lifeblood of nonprofit organizations, it is important to understand a new generation of volunteers that will help sustain these organizations: millennial college students. Using the Self-Determination Theory as a theoretical framework, this research explored the intrinsic and extrinsic motivations that encourage millennial college student volunteerism. Furthermore, the obstacles that prevent volunteerism were also examined. Qualitative in-depth interviews with eleven millennial college students revealed six motivations that drive volunteerism: 1) the desire to feel comfortable and wanting to know what to expect from a volunteer experience 2) a balance of task enjoyment with other factors that contribute to an overall positive volunteer experience 3) the satisfaction of seeing results from the volunteer labor 4) challenges that lead to a transformative experience 5) experiencing warm-glow 6) feeling of gratitude. Next, the data revealed the obstacles that discourage volunteering: lack of time and lack of structure. Nonprofit managers can use insights found in this research study to create more effective strategies for attracting, recruiting and retaining millennial college students. | eng |
dc.identifier.uri | https://hdl.handle.net/10355/60466 | |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Graduate School. Theses and Dissertations | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.title | Millennial college students and volunteering : their motivations and perceived obstacles | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Journalism (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.A. | eng |