Shared more. Cited more. Safe forever.
    • advanced search
    • submit works
    • about
    • help
    • contact us
    • login
    View Item 
    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2008 Theses (MU)
    • 2008 MU theses - Access restricted to MU
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2008 Theses (MU)
    • 2008 MU theses - Access restricted to MU
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    advanced searchsubmit worksabouthelpcontact us

    Browse

    All of MOspaceCommunities & CollectionsDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis SemesterThis CollectionDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis Semester

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular AuthorsStatistics by Referrer

    Luxury marketing : the impact of motivations as psychological forces on attitudes toward luxury restaurants

    Lee, Jee Hye
    View/Open
    [PDF] public.pdf (5.635Kb)
    [PDF] short.pdf (9.930Kb)
    [PDF] research.pdf (657.6Kb)
    Date
    2008
    Format
    Thesis
    Metadata
    [+] Show full item record
    Abstract
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Luxury demand has been on the rise in a variety of luxury markets including automobiles, travel, and hotels. Demand of full service restaurants has also increased. Recognizing this trend, luxury restaurant marketers require a better understanding of luxury market consumers in order to develop effective strategies. The purpose of this study is to examine the impact of motivations including materialism, uniqueness, hedonism, and perfectionism on attitudes toward luxury restaurants, and to examine the influence of demographic characteristics such as gender, age, and income on attitudes toward luxury restaurants. The data were collected by online surveying consumers in Chicago, IL, using a random sampling. 231 respondents' questionnaires were used in the statistical analysis which included Pearson correlations, a simultaneous multiple regression, t-test, and analysis of variance. Results of this study showed that materialism, uniqueness, and hedonism motivations were significant indicators for attitudes toward luxury restaurants. The finding of the examination of differences in attitudes toward luxury restaurants influenced by demographic characteristics reveal that gender, age, and income were not significant indicators for influencing differences in attitudes toward luxury restaurants. This study contributes to the body of knowledge in luxury marketing by investigating how luxury restaurants can satisfy consumers' needs.
    URI
    https://doi.org/10.32469/10355/6075
    https://hdl.handle.net/10355/6075
    Degree
    M.S.
    Thesis Department
    Food science (MU)
    Rights
    Access is limited to the campus of the University of Missouri--Columbia.
    Collections
    • 2008 MU theses - Access restricted to MU
    • Food Science electronic theses and dissertations (MU)

    Send Feedback
    hosted by University of Missouri Library Systems
     

     


    Send Feedback
    hosted by University of Missouri Library Systems