dc.contributor.advisor | Frisby, Cynthia M. | eng |
dc.contributor.author | Sun, Shengxin | eng |
dc.date.issued | 2017 | eng |
dc.date.submitted | 2017 Spring | eng |
dc.description | Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia. | eng |
dc.description.abstract | Crisis communication has become an important area of research within the public relations domain. An organization's need for effective public relations practices significantly increases when crisis situations occur. The National Anthem crisis faced by the San Francisco 49ers is a complex sports crisis that involves social, race, and human rights issues. This research intends to examine the crisis response strategies employed by the 49ers during the crisis by using the Situational Crisis Communication Theory as the underlying theoretical framework. | eng |
dc.description.bibref | Includes bibliographic references. | eng |
dc.format.extent | 4 files | eng |
dc.identifier.uri | https://hdl.handle.net/10355/61087 | |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. School of Journalism. Journalism masters projects | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.subject | crisis response strategies, crisis management, Situational Crisis Communication Theory, sports crises, textual analysis, case study, qualitative research | eng |
dc.subject.lcsh | Journalism -- Study and teaching (Internship) | eng |
dc.title | The crisis response strategies of San Francisco 49ers during the national anthem crisis | eng |
dc.type | Project | eng |
thesis.degree.discipline | Journalism | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.A. | eng |