Using MailPoet to manage faculty publications alerts and track user engagement

Abstract

OBJECTIVES: Discovering a need for research faculty to understand what their colleagues were researching and where they were publishing, the University of Missouri School of Medicine Research Council wanted a way to provide this information in an easy to read platform. The Research Council contacted the library for a possible solution. This poster will discuss how librarians create monthly email newsletters using the free WordPress plugin, MailPoet to showcase new research. METHODS: Searches are run monthly to identify articles added into the Scopus database in the last 30 days: one for articles in medicine and related fields, and the other for articles in other disciplines. Searches are run and the results are analyzed to highlight the article published in the journal with the highest impact factor. A chart is also created to highlight the journals with the top ten impact factors. With the analysis complete, two WordPress posts are created and published on the library website: one highlights the journal with highest impact factor, and the second post provides an overview of the recent published articles in medicine and related fields, as well as a link to other disciplines. Posts are pulled into a MailPoet newsletter, sent out to the School of Medicine Research Council subscription list. The librarians can track user engagement including who opened the newsletter, and who clicked on the newsletter to go to the original posts. Based on feedback from MailPoet metrics, the librarians have been able to modify the newsletters since January for optimum viewing."--Conference website.