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    Browsing 2017 MU theses - Freely available online by Title 
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    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2017 Theses (MU)
    • 2017 MU theses - Freely available online
    • Browsing 2017 MU theses - Freely available online by Title
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    Browsing 2017 MU theses - Freely available online by Title "Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising"

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    • Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising 

      Schilb, Renee (University of Missouri--Columbia, 2017)
      This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...

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