Browsing 2017 MU theses - Freely available online by Title "Cashing in on girl power : the commodification of postfeminist ideals in advertising"
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Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...