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    Browsing 2017 MU theses - Freely available online by Title 
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    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2017 Theses (MU)
    • 2017 MU theses - Freely available online
    • Browsing 2017 MU theses - Freely available online by Title
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    Browsing 2017 MU theses - Freely available online by Title "Cashing in on girl power : the commodification of postfeminist ideals in advertising"

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    • Cashing in on girl power : the commodification of postfeminist ideals in advertising 

      Rogers, Mary Jane (Mary Jane Allison) (University of Missouri--Columbia, 2017)
      Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...

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