Browsing 2017 MU theses - Freely available online by Title "Influencing electronic word-of-mouth communication : getting beyond the skepticism of social media"
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Influencing electronic word-of-mouth communication : getting beyond the skepticism of social media
(University of Missouri--Columbia, 2017)This study addresses the uneasiness that public relations (PR) professionals are experiencing regarding word-of-month (WOM) communication and the growing phenomenon of electronic WOM. That uneasiness is based on the notion ...