Browsing 2017 MU theses - Access restricted to UM by Thesis Department "Journalism (MU)"
Now showing items 1-9 of 9
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Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ... -
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ... -
Felicia the Goat : use of racialized characters in advertisements
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] For decades, advertisers have attempted to reach black audiences with ads wrought with racialized characters. The research outlined in this document ... -
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ... -
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ... -
Nonprofit communication in the social media age : a study of communication and activism on Twitter
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study uses a summative textual analysis to examine nonprofit communications on Twitter, in an attempt to discover what kind of strategic communication ... -
Reporting on the court of public opinion : how BuzzFeed and The New York Times covered the Brock Turner case
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In January 2015, a 19-year-old named Brock Turner sexually assaulted an unconscious and intoxicated young woman behind a dumpster near Stanford ... -
Resources for tackling post-traumatic stress disorder in local newsrooms
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] PTSD in journalism is a fairly new phenomenon. There is substantive research into how it affects individuals, however little research has been done ... -
Stripped down and flawed : demystifying journalism heroes and villains on film in the 1970s and 2010s
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Since the early days of film, the journalist has been a stalwart character, embodying either role of the hero or villain amid other archetypes like ...