Shaping the conversation of womens health and reproductive rights : a textual analysis of Planned Parenthoods external communications and news coverage of womens health during the 2016 presidential election
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[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Planned Parenthood provides more than 2.5 million men and women every year with access to affordable health care. However, Planned Parenthood has become a central figure in the contentious political debate about a womans right to choose versus the right to life. Using agenda setting theory as a theoretical framework and textual analysis as the methodology, this study examined how a nonprofit (Planned Parenthood) sets the agenda for news outlets through its use of external communications or public relations, focusing on the output of information in the form of press releases and Facebook posts by Planned Parenthood and whether or not those communication outputs are then input into news articles covering the 2016 presidential election and the political discussion of womens health. Results revealed that Planned Parenthood had minimal impact on news coverage of womens health in the context of the 2016 presidential election.
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