Shared more. Cited more. Safe forever.
    • advanced search
    • submit works
    • about
    • help
    • contact us
    • login
    View Item 
    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2007 Theses (MU)
    • 2007 MU theses - Access restricted to UM
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2007 Theses (MU)
    • 2007 MU theses - Access restricted to UM
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    advanced searchsubmit worksabouthelpcontact us

    Browse

    All of MOspaceCommunities & CollectionsDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis SemesterThis CollectionDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis Semester

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular AuthorsStatistics by Referrer

    College students' information search behavior for spring break: an exploration in the concept of specialization

    Park, Sangwon, 1980-
    View/Open
    [PDF] public.pdf (2.180Kb)
    [PDF] short.pdf (12.23Kb)
    [PDF] research.pdf (392.2Kb)
    Date
    2007
    Format
    Thesis
    Metadata
    [+] Show full item record
    Abstract
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study identified college student travelers' different information search behaviors, dividing the travelers into groups of high, medium and low levels by using the concept of specialization. The research investigated the perceived value of information content and information sources, and identified the main information sources used to obtain information for their recent spring break trip. The results indicated that the different specialization groups assigned different values to information content and sources. More specifically, it appeared that the high specialization group placed greater value on information content such as accommodations, getting around, attractions, and activities, than the other two groups. In regard to internal information source and word of mouth, the high specialization group also showed the highest value of the three groups. The medium specialization group, on the other hand, was more likely to place importance on online travel agencies and television/radio than the other groups. Overall, the findings of this study supported the idea that the specialization concept can be used as a new approach to segment travelers in a more comprehensive way.
    URI
    https://hdl.handle.net/10355/6274
    https://doi.org/10.32469/10355/6274
    Degree
    M.S.
    Thesis Department
    Food science (MU)
    Rights
    Access is limited to the campuses of the University of Missouri.
    Collections
    • 2007 MU theses - Access restricted to UM
    • Hotel and Restaurant Management Program electronic theses and dissertations (MU)
    • Food Science electronic theses and dissertations (MU)

    Send Feedback
    hosted by University of Missouri Library Systems
     

     


    Send Feedback
    hosted by University of Missouri Library Systems