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dc.contributor.authorYing, Bineng
dc.contributor.authorYao, Ruieng
dc.contributor.deptlabPersonal Financial Planningeng
dc.coverage.spatialChinaeng
dc.date.issued2006eng
dc.descriptionPostprint.eng
dc.description.abstractThe elderly population in China has grown since 1999. Many Chinese businesses have noticed this trend and began to focus on the Gray Market. The behavior of older Chinese consumers has significantly changed. Descriptions of their behavior in previous research need to be updated. This paper uses data from a survey conducted by the authors in China to investigate the current behavior of older consumers. Results show that older Chinese consumers (1) have similar consumption needs as younger adults; (2) display more mature consumption attitudes; (3) play a less important role in the family; and (4) have strong desire for compensatory consumption. These findings call for further research into the behavior of older Chinese consumers as a major marketing focus.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.format.extent20 pageseng
dc.identifier10.1007/s10834-006-9032-9eng
dc.identifier.citationOriginal: Ying, B., & Yao, R. (2006). Consumption patterns of Chinese elders: evidence from a survey in Wuhan, China. Journal of family and economic issues, 27(4), 702-714.eng
dc.identifier.urihttps://doi.org/10.1007/s10834-006-9032-9eng
dc.identifier.urihttps://hdl.handle.net/10355/62876
dc.languageEnglisheng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.subjectAging, China, Consumer behavior, Gray market, Older consumerseng
dc.titleConsumption patterns of Chinese elders: evidence from a survey in Wuhan, Chinaeng
dc.typePostprinteng
dc.typeArticleeng


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