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    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
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    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 20, no. 2 (2017)
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
    • Division of Applied Social Sciences (MU)
    • Department of Agricultural Economics (MU)
    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 20, no. 2 (2017)
    • View Item
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    Consumer willingness to pay for genetically modified vegetable oil and salmon in the United States and Norway

    Rickersten, Kyrre
    Gustavsen, Geir W.
    Nayga, Rodolfo M. Jr.
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    [PDF] ConsumerWillingnessPayGM.pdf (260.8Kb)
    Date
    2017
    Format
    Article
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    Abstract
    Consumer resistance against GM crops is still substantial in the United States and Europe. We conducted an internet survey in the United States and Norway with more than 1,000 respondents in each country to estimate consumers' willingness to pay (WTP) for GM soybean oil, farmed salmon fed with GM soy, and GM salmon. The differences in WTP for the conventional as compared with the GM alternatives are relatively small. Only between 7 and 13% of the respondents indicated that they were willing to pay more than a 20% premium for each of the conventional alternatives as compared to the corresponding GM alternatives. The average WTP premiums range from 7.5 to 9.2%. This suggests a large similarity in WTP in Norway and the United States and across the three products.
    URI
    https://hdl.handle.net/10355/63059
    Citation
    Rickertsen, K., Gustavsen, G.W., & Nayga, Jr., R.M. (2017). Consumer willingness to pay for genetically modified vegetable oil and salmon in the United States and Norway. AgBioForum, 20(2), 94-104.
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
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    • AgBioForum, vol. 20, no. 2 (2017)

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